Taking care of your new shirt

• Before washing undo all the buttons - this will reduce the strain on the stitches, holding the buttons onto the shirt.

• Remove the collar stiffeners, where applicable, to prevent damage to the shirt or washing machine. If you are having the shirt dry cleaned remove the collar bones before you take it to the dry cleaners.

• Most Savile Row Shirts can be washed at a water temperature of 40 degrees (but check the care label in your shirt to be sure - some shirts need a cooler wash.)

• Do not tumble dry – this will reduce the longevity of the shirt.

• Instead, iron the shirt while it is still damp with the iron on a hot setting - this makes the shirt much easier to iron than dampening it once it has dried.

• Start ironing the reverse of the collar and iron from the tips of the collars to the centre. Once done turn over and iron the other side in the same way. Ironing away from the collar points will avoid unsightly creasing at the front of the collar.

• Once ironed, fasten the top button and then place the shirt on a hanger to air, this allows any extra moisture to evaporate, minimising creasing.

• Dry Cleaning: Savile Row Shirts can be dry cleaned. If your dry cleaner offers a "hand launder" service use it, as this will help maintain the natural fabrics longer than repeated chemical treatments.

• Starch: Savile Row Shirts should not need starch as the materials should be strong enough without it. However if you like that crisp feeling that starch can give - use it sparingly.

• At Savile Row Shirts we only use the best quality, natural fabrics. Good quality cottons will naturally shrink slightly when they are washed for the first few times. With this in mind we make our collars 1/2 inch larger and our sleeves one inch longer than their stated size, this allows for the natural shrinkage in the cotton when it is washed. We do try to think of everything!